I overheard two women in their 40s on the train today discussing Black Friday. One of the women reminded the other about Black Friday, to which she responded that she felt very stressed out about it. “I feel like I have to go and buy things today, but I really don't need anything.”
We’re living on a planet that is deteriorating. The air is contaminated, the water is polluted, and we see neurological diseases (and other illnesses) increasing every year. All of this is tied to our consumption habits. The prices we see today are unrealistic and unsustainable. Most production processes are rushed to keep up with today’s consumption behavior. But how do companies accelerate their production to meet the insatiable demand for the latest low-priced items? They use more chemicals, disregard human rights, and outcompete independent businesses. Many companies place larger orders than they can sell, because higher quantities mean cheaper products. However, larger orders also increase the risk of unsold products, which becomes a problem at the end of the season. It costs companies money to hold unsold stock, and to continue production at this rate, they need to offload their stock before its value decreases. This is called a SALE.
“I feel like I have to go and buy things today, but I really don’t need anything.”
We need to stop buying things just because they’re cheap. This consumption behavior creates false demand and is destroying our planet.
Let’s be smarter about our clothes and let our clothing choices reflect that intelligence.
We need to stop buying things just because they're cheap. This consumption behaviour is creating a false demand on what is needed and it is destroying our planet.
Let our clothes be smarter and let us be smarter about our clothes.
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