PJOKI

who we are

Founded in 2015, we’re two women driven by a deep love for fashion and a clear mission: to create something that stands out in both style and substance. With years of experience in the industry, we believe fashion should reflect individuality—not conformity. That’s exactly what we aim to deliver.

Since 2019, our curated selection of brands has also been available at the prestigious design hotel Vår Gård Saltsjöbaden.

our designers

Premium international brands are a cornerstone of our offering—many of which you’ll find in our shop before they appear anywhere else in Scandinavia. Design is at the core of everything we do, constantly seeking inspiration from global fashion capitals like New York, Paris, and Tokyo to keep us ahead of the curve.

Above all, we believe fashion should empower the individual and make a statement—whether through timeless, quality pieces or the thoughtful details that make every item unique.

sustainability

We partner with designers who value patience over pace. Those who obsess over the quality of each material—ensuring it’s ethically sourced and crafted with care for the world around us.

We expect commitment in return: a dedication to awareness and meaningful progress, every single day.